Everyone talks about it until you think you know most of what it has to say without reading it shortly after it comes out. If true, this could create an opportunity for a disruptive technology - applets picked off the internet and used in simple internet appliances rather than in full-function computers, for example - to invade this market from below. These independent organizations are more organic and therefore can navigate into new markets faster, with more success and less risk because of the parent company's resources. Every year companies introduce new and improved engines. This assessment reveals that our understanding of the phenomenon of disruption has changed as the theory has developed.
Profitability will be lower in the lower-margin disruptive technology. The weaknesses of disruptive technologies are their strengths. The integrated mills could not compete with the mini-mill due to costs. The mandate set off a mad race to make electric vehicles good enough to be sold in California. The most important finding about this is that the trajectory of technological progress almost always outstrips the ability of customers to absorb it. What does it look like to them? They invested millions trying to cram the transistor into the market as it existed. And something so illogical as the personal computer was to Digital, can actually be very important.
The book with its many examples across industries, presents what is innovator's dilemma and why they fail. Flash memory, for example, was first used in cameras, pacemakers etc. This idea came from the disk drive study. The book defined disruptive technologies vs. I believe I will have to re-read it a bit later again more passionately and thoughtfully.
The case describes the way Nypro manages product and process innovation across the global plant network. This is a great book on innovation and how start-up and entrepreneurs ought to fashion their company to go against entrenched incumbents. This case history taught me a lot about why the established companies almost always frame it as a technology problem going after the established market, and why entrant companies create the new growth markets. I learned why the company I work for is failing from this book. I also should not listen to my shareholders.
Customers do not always know what they need. Offering both successes and failures from leading companies as a guide, The Innovator's Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. There is something about the way decisions get made in successful organizations that sows the seeds of eventual failure. He has plenty of insight and is a big-picture thinker. He also talks about how experts that try to predict disruptive technologies fail miserably. The minivan was a much more economical vehicle for this purpose.
Speed to market now matters a lot. I read it in 2000 and still refer to it. Therefore leadership in disruptive technology creates enormous value. But the principles and ideas discussed are relevant till today. Prior to that he served as a counselor in the Massachusetts Boston Mission Presidency. As I have mentioned in the reviews of other books by Clayton Christensen, the theory in A must read theory for anyone who is into Problem Identification. Christensen's book suggests that spinning off an independent organization to develop and market the technology, even if customers may not relate it back to the parent company, is often a successful strategy for these great firms to use.
I offer you this set of innovation models as a way of structuring the way you think about how technology and markets interact and how this intersection of technological progress with what customers need actually precipitates a change in the way you have to compete. I would have preferred to read the book so that I could see the charts. This allows them to focus on innovation. The audio tracks listed here cover the key elements of Mr. This is, obviously, a bigger challenge and one my shareholders may not embrace, as their dollars are as good as mine, but the author stays away from this discussion! We consume infinitely more computing now because the personal computer enables a much larger population of less skilled people to do things that, historically, only a specialist could do, and do it in a convenient, local setting, when historically you could only do it in a centralized location.
I would like to see the discussion occurring at a lower level, the creative moment, before management decisions. At the same time, the performance of electric vehicles is improving at a faster rate—between 2 and 4 percent per year—suggesting that sustaining technological advances might indeed carry electric vehicles from their position today, where they cannot compete in mainstream markets, to a position in the future where they might. The people that were suppliers of the integrated companies got hammered. By the way, this is a business book, not an inventor's book - as it is not about innovation itself, but is about applying that innovation to your business. So why do I give it five stars? Then maybe I could crawl up out of the hole and put that model on, like a set of lenses, and look back into the histories of some very different industries to see if it helped explain those. In conclusion, the book is a great read for those looking to advance their knowledge in the business world and think about topics that are not usually discussed. And: innovations are weak, immature, without optimized cost-model and probable not fitting in existing market—and customer structures.